Аннотация: The study of digital humour and meme culture as a complex phenomenon, given the growing consumption and popularity of memes, especially among digital technology speakers, coupled with the scarcity of scholarly attention and research on this topic in Iran, has become increasingly relevant. This article focuses on the complex interplay between memes, culture and technology. By analysing the integral role of humour in Iranian digital culture, the study aims to explore the nature and functions of Iranian meme culture. The analysis shows that Iranian digital humour and meme culture function as a platform for equal opportunities to laugh, challenge established cultural norms and question prevailing ideologies. The research methodology is based on the reproduction of gender conventions and power hierarchies in Iran through internet memes. The methods applied are: content analysis, distributive and comparative. The study also builds on Bakhtin's concept of "chronotope" in multimodal analysis of memes common among Iranian immigrants. The novelty of the study lies in the fact that it makes a valuable contribution to the field of journalism and media studies, highlighting the importance of understanding the role of humour and memes in shaping public perception and navigating complex ideological landscapes, as well as the ways in which memes can be used to disrupt or alter these dynamics. The results of the analysis of Iranian digital humour and memes show that meme culture functions as a means to combat inequalities in power and status. In addition, the study demonstrated the Iranian population's reinterpretation of the immigrant experience, thereby reaffirming and refining their hybrid identity as transnational Iranians. This process unfolds through the recreation of different spatio-temporal configurations within the meme.

Аннотация: Сегодня рекрутинговые организации при отборе потенциальных кандидатов на вакантные должности подчеркивают важность наличия у выпускников вузов развитых коммуникативных и научно-аналитических компетенций, которые являются основными составляющими «soft skills» для студентов гуманитарного цикла, в большей степени способствующих формированию профессионализма, чем «hard skills», что обусловлено смещением приоритетов общества в сторону демократизации и гуманизации социально-психологических принципов выполнения должностных обязанностей в рамках профессий типа «человек-человек». Цель данного исследования - определить методы и приемы формирования навыков научно-аналитической и коммуникативной деятельности в международном университете у студентов-гуманитариев. Межкультурная коммуникация в контексте образовательного процесса, с одной стороны, осложняет развитие данных компетенций, с другой – требует совершенствования принципов преподавания в контексте диалогов культур, что детерминирует формирование исследуемых навыков с учетом национально-культурной специфики изучаемого языка и коммуникации того вуза, где проходит обучение иностранный студент. Данные аспекты являются обязательным условием для успешного интегрирования в потенциальную профессиональную среду. Методология исследования: теоретический анализ научной литературы по рассматриваемому вопросу, контент-анализ, описательный и сравнительный методы. Новизна исследования обусловлена современными тенденциями совершенствования «мягких компетенций» представителей всех профессий в гармонии с мировым научным пространством через призму эффективной межкультурной коммуникации. Результаты исследования свидетельствуют о взаимной корреляции научно-аналитических и коммуникативных умений, синтез основных компонентов которых способствует формированию метакогнитивных характеристик студентов. Формирование исследуемых компетенций целесообразно осуществлять через ролевые игры, мемы, ситуационные задачи, коммуникативные профессионально-ориентированные тренинги, метод активного проблемно-ситуационного анализа («case-study»), который является практико-ориентированным методом организации учебного процесса и включает в себя использование навыков научного диспута, стимулирующий и мотивирующий процессы научно-аналитической и коммуникативной деятельности, а также метод лабораторно-практического контроля и самоконтроля (ситуационные задачи).

Abstract: Today, recruiting organizations, when selecting potential candidates for vacant positions, emphasize the importance of university graduates having developed communicative and scientific-analytical competencies, which are the main components of "soft skills" for students of the humanities cycle, more conducive to the formation of professionalism than "hard skills", due to the shift in society's priorities towards democratization and humanization socio-psychological principles of performance of official duties within the framework of professions. The purpose of this study is to identify methods and techniques for the formation of scientific, analytical and communicative skills at the international University among students of humanities. Intercultural communication in the context of the educational process, on the one hand, complicates the development of these competencies, on the other hand, requires improving the principles of teaching in the context of cultural dialogues, which determines the formation of the studied skills, taking into account the national and cultural specifics of the studied language and communication of the university where the foreign student is studying. These aspects are a prerequisite for successful integration into a potential professional environment. Research methodology: theoretical analysis of scientific literature on the issue under consideration, content analysis, descriptive and comparative methods. The novelty of the research is due to modern trends in improving the "soft competencies" of representatives of all professions in harmony with the global scientific space through the prism of effective intercultural communication. The results of the study indicate a mutual correlation of scientific, analytical and communicative skills, the synthesis of the main components of which contributes to the formation of metacognitive characteristics of students. It is advisable to form the studied competencies through role-playing games, memes, situational tasks, communicative professionally oriented trainings, the method of active problem-situational analysis ("case-study")

Аннотация: The article aims to address the research gap in the field of environmental communication by integrating the advances in emotional influence sciences to understand the mechanisms and pathways via social media by which emotions impact pro-environmental behavior. This research investigates how environmental communication can integrate research's results to design a more effective communication strategy that leads to environmental actions. Hence, the methodology of the article is an exploratory review of previous research on emotion in crisis and environmental communication, particularly on the role of social media and internet memes in promoting pro-environmental behavior through emotions and emotional influence. The findings are organized into three themes. First, we present the theory of emotional influence as a lens that can shed light on the underlying mechanisms in social media that awaken users' sentiments to modify or rectify their environmental behavior as well as entice their engagement in environmental preservation. Next, the main factors affecting emotional contagion in environmental communication are analyzed. Finally, we examine the empirical evidence of pro-environmental communication strategies that were successful under emotional contagion mechanisms. The article concludes that emotional influence by internet memes is a proper strategy, particularly for new generations, in crisis and environmental communication. This research contributes to science by highlighting the significant role of emotional influence and internet memes in environmental communication, emphasizing their potential to influence public attitudes and behaviors towards environmental issues, and providing a comprehensive understanding of how these factors can be leveraged to design effective communication strategies that lead to environmental actions, offering valuable insights for researchers and practitioners in the field of environmental communication and crisis management.