Аннотация: The modernizing global world with new sociocultural practices actualizes the study of creativity as a constitutive phenomenon of human personality in the context of the challenges of modern era. The object of this research is creativity as a cultural phenomenon. The subject is creativity in the S. Freud's concept of psychoanalysis. In the era of change and uncertainty, when the role of creativity is increasing, the ideas of S. Freud acquire special significance. The article considers the unconscious in the context of the social, in correlation with social factors and as a key position in creativity. The theoretical and methodological framework of the study includes cultural-historical and comparative methods. The systemic approach allowed viewing the phenomenon of creativity as a system in combibation of elements. The author also used the methods of analogy, analysis, comparison, and generalization. The discovered by Freud mechanism of sublimation is considered through the lens of creativity, as a way of redirecting energy displaced into the field of the unconscious by social factors, the sphere of creativity. The psychoanalytic concept serves as the methodological basis for explaining creativity as a complex process in combination of the conscious and unconscious.

Аннотация: The modernizing global world with new socio-cultural practices actualizes the study of creativity as a constitutive phenomenon of human personality in the context of challenges of the modern era. The object of this research is creativity as a cultural phenomenon, while the subject is creativity in the S. Freud's concept of psychoanalysis. In the era of transformations and uncertainty, when the role of creativity is growing, the ideas of S. Freud acquire special significance. The article considers the unconscious in the context of social, in conjunction with social factors and as the key position in creativity. The theoretical and methodological framework us comprised of the cultural-historical and comparative methods. Systemic approach allowed considering the phenomenon of creativity as a system in the assembly of elements. The author also applies the methods of analogy, analysis, comparison, generalization. Sublimation mechanism, discovered by Freud, is viewed in the context of creativity, as a method for redirection of energy displaced into the field of the unconscious by social factors, into the sphere of creativity. The concept of psychoanalysis serves as the methodological basis for explaination of creativity as a complex process of cumulation of conscious and unconscious.